AI Overview is a feature in Google Search that uses generative AI to provide users with concise summaries of search results. It appears when Google determines that an AI-generated response can help answer a query more efficiently than traditional links. The summaries pull information from multiple sources and include inline links for deeper exploration. AI … Read more
Schema markup is structured data code embedded in a website to help search engines understand content context. It uses standardized vocabulary from Schema.org, formatted in JSON-LD, Microdata, or RDFa. This markup enhances search engine results pages (SERPs) by enabling rich snippets, such as star ratings, event details, or product prices. Schema markup improves visibility in … Read more
Mobile usability refers to how easily users can navigate and interact with websites or apps on mobile devices. In Malaysia, where mobile internet penetration exceeds 90%, ensuring mobile-friendly experiences is critical. Google prioritizes mobile usability in rankings, making it a key factor for businesses. Google Search Console (GSC) checks for mobile usability issues, such as … Read more
Search Engine Optimization (SEO) refers to the practice of improving a website’s visibility on search engines like Google and Bing. In Malaysia, businesses use SEO to rank higher in search results, attract organic traffic, and compete in local and global markets. Google Malaysia processes over 90% of search queries in the country, making it the … Read more
A featured snippet is a highlighted search result box that appears at the top of Google’s search engine results page (SERP). It provides a concise answer to a user’s query, extracted from a webpage, and often includes a summary, list, or table. Google displays featured snippets to offer immediate answers without requiring users to click … Read more
Local SEO is the process of optimizing a business’s online presence to rank higher in local search results for geographically relevant queries in Malaysia. It focuses on improving visibility for users searching for products or services in specific locations like Kuala Lumpur (KL), Penang, or Johor Bahru. Key elements include Google My Business optimization, local … Read more
Google My Business (GMB) is a free local listing tool by Google that allows businesses to manage their online presence across Google Search and Maps. Now rebranded as Google Business Profile, it enables businesses to claim, verify, and optimize their profiles with essential details such as location, operating hours, contact information, and customer reviews. In … Read more
An algorithm update refers to modifications or improvements made by search engines like Google to their ranking systems. These updates adjust how websites are evaluated and ranked in search engine results pages (SERPs). In Malaysia, businesses and SEO professionals closely monitor these changes because they directly impact visibility, traffic, and conversions. Key components of algorithm … Read more
Keyword research is the process of identifying and analyzing search terms that Malaysian users enter into search engines like Google Malaysia. It involves evaluating search volume, competition, and relevance to optimize digital content for better visibility. The goal is to target phrases that align with user intent while balancing high search demand and manageable competition. … Read more
HTTPS refers to Hypertext Transfer Protocol Secure, the encrypted version of HTTP that secures data exchanges between a user’s browser and a website. It builds trust by preventing unauthorized access to sensitive information such as login credentials or payment details. HTTPS relies on SSL/TLS encryption, with certificates issued by authorities like Let’s Encrypt or DigiCert. … Read more